Introduction
Fairphone, a mobile manufacturer with a 10/10 repairability rating, has entered the US market by partnering with Boost Mobile. This partnership offers a unique buying and activation process for Fairphone's Gen. 6+ smartphone.
Fairphone's Background and Sustainability
Fairphone has sold its smartphones in Europe for over a decade, focusing on sustainability and repairability. The company is certified by various independent accreditations, including B Corp certification and a Platinum EcoVadis rating. The Gen. 6+ smartphone is the only cellular device Fairphone sells in the US.
Boost Mobile Overview
Boost Mobile is a mobile virtual network operator (MVNO) formerly owned by Sprint and Dish. It primarily relies on AT&T's network for coverage, though it has some access to T-Mobile. Around 16 percent of US consumers rely on MVNOs, including carrier-owned MVNOs like Mint Mobile and Cricket.
The Fairphone Gen. 6+ Smartphone
The $650 Fairphone Gen. 6+ is the only cellular device Fairphone sells in the US. It is certified to work on T-Mobile's or AT&T's networks. The smartphone is repairable, with 12 modular elements that can be replaced. The company sells spare parts on its website, making repairs affordable.
Activation Process
Instead of buying the Fairphone Gen. 6+ directly from Boost Mobile's online storefront or brick-and-mortar stores, you must buy the device from Fairphone or Amazon and activate it through Boost with any of the MVNO's plans. Fairphone's website will have Boost plan options at purchase. Americans can repair their Fairphone Gen. 6+ at home or send it to a repair center, with Fairphone covering the cost of repairs within the warranty period.
Sustainability and Repairability
Fairphone promotes sustainability and fair wages for workers in the supply chain. The company's efforts are partly responsible for the higher price of the Gen. 6+. Despite the higher price, the Gen. 6+ offers a repairable smartphone, making it a unique offering in the US market.
Conclusion
Fairphone's partnership with Boost Mobile marks a significant step in expanding its market reach. The Gen. 6+ smartphone is a sustainable and repairable option for consumers, offering a unique buying and activation process that sets it apart from other smartphones in the market.
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